Optimize Designs
The Product
Small interior design business that likes style and catering to our community. We have plenty of different things to choose from and an excellent team of designers. Please don’t hesitate to reach out to us we would love hearing from you.
Tools: Figma
My Role: UX designer from conception to delivery
The Goal
Designing an interior design app for people who are new to to technology.
User Research
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was adults who want to get Interior design advice with little effort.
This user group confirmed initial assumptions about Optimize Design clients, but research also revealed that time was not the only factor limiting users from being able to select designs. Other user problems included obligations, interests, or challenges that make it difficult to use the design service.
Personas
Developed three different target users to guide me in my research.
Ideation
Prototype
Usability Findings
Needed a style quiz
Needed to add location
Need to add more options when it come to design options
High Fidelity Prototype
Takeaways
The app makes users feel like Optimize Design meets their needs on allowing options for interior design.